What is KbeautyCon?
Unlike the beautycon we hear from LA and New York, KbeautyCon tailors their event to educate and introduce the real Kbeauty experience of Koreans.
PURITO is a cruelty-free and vegan-friendly Korean skincare. Gaining global attention, all eyes are on their skincare range. Basically, this brand calls itself a "safe & honest" alternative. Why? Because they do away with harmful chemicals in cosmetics.
The concept of western beauty has changed as we are introduced to Kbeauty brands and products. But what is Kbeauty? Or at least the westernized concept of Kbeauty? With Kbeauty products taking over western consumers, there are misconceptions we fascinate over what it means to do Kbeauty.