A group of plastic surgeons, dermatologists and researchers put their heads together under the mission to provide a solution for aging skin and founded JayJun Cosmetic under the slogan “Responsible for Beauty.” JayJun Cosmetic pioneered in the beauty world by committing to advanced skincare research to defy the signs of aging to achieve and continues to strive to find solutions for more youthful skin. Made with the highest-grade ingredients by R&D experts and dermatologists, innovative products were born – the Real Water Brightening Black Mask, a 3-step sheet mask to cleanse, treat and moisturize and Vita Snow Essence for starters. JayJun Cosmetic established itself as a leading cosmetic brand in Korea, then slowly, gained recognition internationally.

Real Water Brightening Mask_EU1
Urang 2


PURITO is a combined word of “Purify” and “To”(comes from a Chinese character, 土 meaning “Soil”).

“Purify” means to purify their natural ingredients to create safe and clean products. “To” means to go back to basics to strengthen and repair collapsed skin barriers. Back to the Basics. Just like a healthy root grows a healthy tree, health is the root of glowing skin. Dramatic short-term results are exciting, but they don’t last. With PURITO you will enjoy healthy skin!


The founder and CEO, Jina Lee, a mother and holistic aromatherapist, became passionate about organic ingredients and began making skin care from natural ingredients when she became pregnant with her first child. Conventional cosmetics didn’t suit her atopic, allergy-prone skin and she was desperate to find healthier alternatives for her family than using products with synthetic and artificial additives. What initially started as a change in her lifestyle and well-being for her family and herself became her passion and goal to create genuine natural and organic skin care, particularly for sensitive skin. The result was URANG, which launched as a brand in December 2016. The utmost priority of URANG is to provide safe and reliable products for all customers. URANG defines beauty as “naturalness found in safety” and this is also the brand philosophy.

Visual ampoule


There are many reasons for sensitive skin. The common condition comes with a weakened Skin Barrier, which can cause skin dryness, itchiness, or redness. These symptoms may result in chronic skin problems such as eczema or atopic dermatitis. Without a healthy Skin Barrier, our skin has a higher chance of being exposed to dangerous environment. Real Barrier, developed by skin barrier experts who devoted to skin barrier research since 1996, provides optimal skin barrier solution for adults with the original skin barrier science.