What Is Korean Beauty Philosophy?
The concept of western beauty has changed as we are introduced to Kbeauty brands and products.
But what is Kbeauty? Or at least the westernized concept of Kbeauty?
With Kbeauty products taking over western consumers, there are misconceptions we fascinate over what it means to do Kbeauty. The introduction of sheet masks and the rigorous 10 step process of Korean skincare comes to mind when we think of Kbeauty. Various Kbeauty products offered to consumers have been associated with the western concept of trying all products.
Western consumers have created communities known as “western Kbeauty adopters” who share information or tips on the Kbeauty skincare routine, Kbeauty products, and where to purchase them. As we try to achieve the flawless skin glow of Koreans, we fascinate over getting the results that we miss out on the real Korean beauty experience.
Kbeauty is more than the steps we take to achieve flawless skin. It is a lifestyle and a culture based on a generational philosophy.
Korean Beauty Philosophy
Contrary to what people believe, Kbeauty is about self-care. It has to do with the process of taking care of our skin in the long run by dedicating time and diligence to customizing our skincare. Creating a treatment routine for our skin defines what Kbeauty is about. Kbeauty is the process of creating a base for a healthy, glowing skin.
Skin is always first. Then it is make-up.
For Koreans, Kbeauty is a practice that focuses on improving the skin from the inside out by maintaining and nourishing healthy skin environment. A skin environment that is hydrating and designed to work for us in the long term. It is based on understanding our skin’s type and needs, and being knowledgeable of the ingredients that work for our skin. Korean beauty means being aware, knowledgeable, and diligent with our skin’s needs to achieve healthy skin.
Korean Beauty philosophy is rooted in 3 elements: 
- Long Term Results: Kbeauty is marked by having healthy, glowing skin. However, we can only achieve glowing, bouncy skin by treating the root of the problem. Korean skincare routine centers on hydrating and layering gently over the skin to treat our skin’s problems and absorb the nutrients it needs.
- Customization: Korean beauty has personalizing our skincare routine to fit our skin. Our skin is unique from others, so the one fit Kbeauty routine known in western culture is not always right for us. Korean beauty lies in being aware and knowledgeable of what works and does not work for our skin. We need to know the ingredients our skin reacts to to personalize our skincare routine. Identifying these ingredients helps us identify patterns to build on and create the layering process of the Kbeauty skincare routine.
- Ingredients: Kbeauty ingredients are innovative and natural! Kbeauty products use natural ingredients home to Korea not found in other products and not chemically driven.
With the KBeauty philosophy in mind, Kbeauty brands are paving the way for the personalized Kbeauty skincare routine while promoting the maintenance of creating a healthy skin environment.
So, how are Kbeauty brands paving the way?
They are innovating!
Korean Brands Are Innovating the Concept of Beauty
Kbeauty brands have taken their philosophy and applied it to their Kbeauty products. Their core focus is on creating products that help protect our skin, the largest organ in our body. Rather than the superficiality of looking pretty, caring for our skin means taking care of our overall health.
Kbeauty brands are innovating the concept of beauty by creating the Kbeauty experience. Their storytelling is more than making Kbeauty products affordable but creating products to help treat skin conditions universal to all.
Kbeauty products are designed using natural ingredients found from traditional herbs and plants home to Korea. Kbeauty brands use natural ingredients to create unique recipes tailored to treat certain skin conditions. They center their products on Korean beauty’s naturalness which produces results and is effective long term.
Korean brands know it is about HOW we create our process using more than one Kbeauty product to target our skin’s needs. They know the order of Kbeauty products are essential to creating the foundation of our Kbeauty skincare routine. The Kbeauty products we use are critical to providing the nutrients our skin needs to treat conditions and maintain its hydration. KBeauty brands have constantly innovated their products and brought to the market new formulas for their consumers.
The Kbeauty products Korean brands offer consumers are design to tailor our skin’s needs and cover different stages of our skincare routine. Everything from hydrating our skin, providing nutrients, sealing all the nutrients in our skin and keeping external pollutants out. Kbeauty brands’ core design is creating products for a healthy skin environment to optimize our skin long term without the use of make-up as a temporary fix to our skin problems.
So, what sets Kbeauty brands apart from other cosmetic brands?
They Are Eco-friendly and Gender-Neutral
Their Kbeauty products use innovative ingredients and are eco-friendly! They reduce the impact they have on nature by creating recyclable products and using natural ingredients. Rather than use harsh chemicals, Kbeauty brands use natural-base ingredients to promote a healthy skin environment.
We can’t forget to mention Kbeauty brands are not only marketed towards women as some may think but for both men and women. There is no gender specification on who can use Kbeauty brands and Kbeauty products!
Remember Kbeauty is an experience to live by to achieve the natural healthy, glowing skin. Having a healthy skin environment means knowing what works for our skin and the kind of nutrients our skin needs.
Kbeauty is a self-care process to maintain healthy, glowing skin now and 10 to 15 years from now. Kbeauty is a lifestyle to experience. Now, we can partake in the Kbeauty experience through KbeautyCon!
Join the Kbeauty experience this December by attending KbeautyCon.