The skin barrier—which is our outermost layer of skin cells and a lipid that holds all of them together—protects our skin from many harmful things. It functions as a permeability barrier, UV barrier, oxidant barrier, and many others that could cause damage to our skin.
What is KbeautyCon?
Unlike the beautycon we hear from LA and New York, KbeautyCon tailors their event to educate and introduce the real Kbeauty experience of Koreans.
PURITO is a cruelty-free and vegan-friendly Korean skincare. Gaining global attention, all eyes are on their skincare range. Basically, this brand calls itself a "safe & honest" alternative. Why? Because they do away with harmful chemicals in cosmetics.
Jayjun is a korean skincare company founded in 2015. A group of dermatologists, plastic surgeons, and cosmetic researchers came together to create products that will help with skin brightening and anti-aging. Their headline "Responsible for beauty" says it all.